Domain Names
 

What is a domain name?

Your domain name is how you customers find you on the internet. It is the part that comes after the www. A good domain name can have a significant effect on the number of visitors to your web site.

Try to keep your domain name short and memorable, as well as saying something about your business.

Use of the Internet is growing fast, and on the Internet your Domain Name is your own unique identity. No two parties can ever hold the same Domain Name simultaneously; therefore your Internet identity is totally unique. If you’re an individual or part of an organisation or business, your Domain Name is your own online brand. It becomes your online business card and provides E-mail and web site addresses for a professional look – your own.

Your Domain Name should closely relate to your brand or organisation identity, e.g. your brand name or company name. Many also register more generic Domain Names that relate to their industry or what they do. It’s important to register your domain name as soon as possible. Registration can be from one to 10 years.

Once you have chosen your domain name, call Flairwebworks and we’ll ensure it is registered quickly and correctly for you.

Domain name tips

• Register all your trade names, Trade Marks, Product Names etc.
• Consider registering popular misspellings e.g. laywer.co.nz and lawyer.co.nz.
• Register similar names if there are potential passing off concerns, e.g. lotsabooks.co.nz, also register lotsofbooks.co.nz etc.
• Consider that Domain Names similar to the actual required name can lead to misdirected E-mail and loss of confidentiality and/ or business if not registered.
• Be proactive, the cost of Domain Name registration is small in comparison to possible consequences and disputes.

Who owns your domain name?

If you register your own domain name, make sure you have it registered under your name or your company. If you are registering through your host, remember a lot can happen within a short space of time. Companies go out of business or you change hosts, scams, scandals and more. Making sure you own the domain reduces the risk of losing your domain name in the future. Check your host’s domain registration policy.

If you ask Flairwebworks to register your Domain Name, we will provide you with a Certificate of Ownership and all relevant access codes and passwords, ensuring you keep control at all times.

 

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